find a MarketLine (Datamonitor) Report and/or a SWOT Analysis
SWOT [Strengths, Weaknesses, Opportunities, Threats] analyses are found within MarketLine Reports.
Note: Not all MarketLine Reports include a SWOT analysis.
- From the Library home page, select the A to Z List of Databases link.
- Scroll down and select Business Source Premier from the database list.
- Once in Business Source Premier, select Company Profiles at the top of the page.
- To find a company:
- Browse the company A to Z list; or
- Search for the company by entering the company name in the text box, selecting the Match any word option, and clicking Browse.
- If available, a SWOT analysis will be listed in the MarketLine Report's table of contents.
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