Learning Commons | Cardinal Cushing Library
MGMT2410 - Pasquale

Article/Newspaper Resources
Note: See Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest) pdf for a discussion of these commonly used types of resources in business research.

Restricted Resource = Emmanuel Faculty, Staff & Students only   

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Database Resources
  • Morningstar Investment Research Center Restricted Resource
    Enter the Company Ticker or Name in search box and click on Get Report. Under the Quote tab, which is the default, Competitors is located on the right side of the page. Also, select Industry Peers in the menu bar directly under the Quote tab.
  • Mergent Online Restricted Resource
    Search by Primary SIC or NAICS code in the Classification search option to search for public companies.
  • Mergent Intellect Restricted Resource
    To find companies (both private and public) that share an industry, select Industry from the search options.

Web Sites
Market Share/Business Ranking
Reference Books Databases
Search Tip: Include, as a subject or keyword term, "market share" or ranking along with the industry descriptors; "company name" or ticker; or other features to be compared.
There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

  • Business Source Premier Restricted Resource
    • Example search: restaurant and industry and (trends or outlook or forecast)
    • The search results may be limited by Source Types > Industry Profiles.
  • Mergent Intellect Restricted Resource
    • Below the search box, click on First Search, to search for industry information.
  • ProQuest Central Restricted Resource
    • Select Advanced for more search features.
  • Value Line Restricted Resource
    • To access an industry profile, in the Browse Research tab (default), enter a public company within your industry in the top right box. In the resulting page, scroll down and click on the PDF icon under the heading Industry Analysis.
    • If you do not know a company within your industry, select your industry from the Industry Screens drop-down options below the heading Value Line Featured Lists. After clicking on a company name from the resulting list, follow the above instructions.
    • Note: Three concurrent users only.
Consumer Behavior/Demographics
Article Databases
Sample search: (Customer or Consumer) and pizza Selected Journal Titles Restricted Resource
Web Sites
Public Opinion
Article Databases
Sample search: "public opinion" and pizza
Web Sites
Salaries and wages
  • Occupational Outlook Handbook
    Use the search option at the top right to search by industry.  Once you have selected an occupation from the results list, the Median Salary is displayed on the summary page.
    Department of Labor.

Employee benefits

Revenue Projections/Income Statement
Business plans
Marketing Plans
Writing Marketing Plans
Sample Marketing plans
Marketing Information
Article Databases
Trade journals on Marketing
APA Citation Style
  • Book Cover for the Publication Manual of the American Psychological AssociationPublication Manual of the American Psychological Association (6th ed.) REFERENCE DESK BF 76.7 .P83 2010
Citation Management Tool