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MGMT2200 - Yang

Table of Contents

Note: See Scholarly Journals, Trade Publications, and Popular Magazines (ProQuest) pdf  for a discussion of these commonly used types of resources in business research.

Restricted Resource = Emmanuel Faculty, Staff & Students only   
Industry
There are two major systems used to classify the industries of a company, the U.S. Standard Industrial Classification (SIC) system and North American Industry Classification System (NAICS). These are useful for identifying companies within a given industry and for researching specific industries.

For further information, see Standard Industry Classification (SIC) System, U.S. Department of Labor and North American Industry Classification System, U.S. Census Bureau.

Databases
Business Ranking/Market Share
Reference Books
Databases
Search Tip: Include, as a subject or keyword term, "market share" or ranking along with the industry descriptors; "company name" or ticker; or other features to be compared.
Consumer Behavior/Demographics
 
Article Databases
Sample search: (Customer or Consumer) and pizza
Selected Journal Titles Restricted Resource

Web Sites
Public Opinion
Article Databases
Sample search: "public opinion" and pizza
Web Sites
Competitors
Database Resources
  • Hoover's Company Records Restricted Resource
    "Featuring profiles of more than 40,000 companies, 600 industries, and 225,000 key executives, Hoover's Company Records provides easy access to the most thorough and up-to-date business information available."
 
  • Morningstar Investment Research Center Restricted Resource
    Enter the Company Ticker or Name in search box and select your company from the drop down menu. Under the Quote tab, which is the default, Competitors is located on the right side of the page. Additionally, you my select Industry Peers in the menu bar directly under the Quote tab.
     
  • Mergent Online Restricted Resource
    Search Tip: Search by Primary SIC or NAICS code in the Classification search option. There is also a code lookup option. Public companies that meet the industry classification will be listed.
Web Sites
Marketing Plans
Information about writing marketing plans
Sample Market plans
Article Database
Trade journals on Marketing
Associations
Newspapers
Permits, Zoning, Misc.
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APA Citation Style
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